Dream Big
Since I was a little kid I always knew how important cars were not only as a past time but also as a passion. My grandfather loved his Euro Cars and even raced Porsche’s at Laguna Seca before retiring and owning BMW’s. You never stepped in his car with dirty shoes or left trash behind. Even as a baby, I had to abide by the rules of Babbas car. My mom also inherited this love affair with German Engineering and purchased both vintage Porsche’s and Mercedes.
    But it was my late Uncle Eddies pristine 55’ Bel Air, which loudly rumbled up our long country driveway that really sparked my interest in Classic Cars. He bought me a Crayola art set specifically made to draw cars. He asked me what I wanted to be when I grew up and I said, I don’t know something to do with cars. 
    He laughed and said I had to be more specific, as I clutched my treasured collection of pencils in my hand with my new art kit I replied “I want to draw cars!”
    I sketched a lot as a kid, wrote short stories, rode dirt bikes with my dad, “helped” my mom with graphics for her print business and attended car shows here and there with them.
    Never knowing that these small encounters with the car world would eventually morph into a visual obsession to create imagery that preserves what little we have left of Mid Century Americana and the 
golden age of automotive design.
    It is has been a dream of mine since I started shooting after a brief lesson with famed Pin Up Photographer Justice Howard at a tattoo show in Reno back in 2003 to be able to do more with my art than just producing it.
    Like most modern day photographers, we create for no other reason than likes in a digital world. Fighting for exposure in an over saturated visual coliseum of imagery. Many people were quick to tell me that magazines are dead. This couldn’t be further from the truth. People want that tactile feeling of pride that comes with holding your art in your hand and being able to share it with friends.
    Unfortunately, most magazines refuse to accept photography from anyone but contracted staff 
shooters or anyone with less than 3k followers. It’s painful as a shooter with years of experience to be told no, I will pass on your photo set. Not only are you let down, but so is the car owner who put their heart into that build. I believe that local shooters who have bonded with their local scene, can deliver the best imagery because they are the most hungry to show off their work and their friends car and they know the best locations to shoot. 
    In addition, all artists within the Kustom Kulture are not being equally represented by the big rags, we put too much into our art to have the door closed in our face. This magazine is for you, the LowBrow artists, the builders, the owners, the shooters, the models and everyone that makes our culture a community.
Over the last decade, I have met so many incredible, kind people within the car community and most of them have become like a second family to me. We will not have another generation as great as those who own most of these cars, and for that matter many of these cars will not last forever. If I can only do one thing, it would be to preserve the history and passion through publication. ​​​​​​​
Thank you, I hope you enjoy the first issue and will continue to support Deville magazine.
- Kody Valera